An article in Inc magazine quoted a study that found that more than half of all small businesses do not have a website!
If you don’t care about growing your business, or providing better customer service, then I suppose you don’t need one. But who wants to be in that demographic? And building an effective business website is not that expensive, and there is no good reason not to have one.
#1: All your marketing efforts start with your business website as a foundation
The majority of consumers start their search for a product or service online. Without a website they will never find you – nobody is using the Yellow pages. All of your traditional marketing efforts (Networking, Direct mail, Print media, Emails, Trade shows, Local Chambers) should point to your website. Many of the people from these marketing sources will go to your website and without one many potential customers will never be able to find out anything about your business. Most importantly, however, with a website you can capture these customers into what we call remarketing lists and continue to market to them for up to a year.
#2: Customer Service.
Customers can get many of their questions answered without calling you. You can have pages with FAQ’s, directions to your location, recommendations, and testimonials. Plus if you have forms on your site customers can just submit their questions which enables you to answer them at a later date.
#3: Customer Acquisition Cost Is Lower.
The cost to acquire customers is a fraction of the cost versus traditional marketing tactics. Acquiring customers from online marketing costs is 1/10th that of what it costs via traditional marketing
#4: Integrated Marketing Works Better.
Integrating your marketing across traditional and digital works far more effectively than if you only do one or the other. Customers are not linear in their purchasing. The majority of customers need several points of influence before purchasing – viewing an ad online, visiting your Yelp page, or perhaps they got a postcard and visited your website, and then went to social media.
Your competitors probably already have a website! They already have a advantage over you and you will flat out not be anywhere near as competitive without one.
Your website is an important part of your business. Make sure you treat it as such. Contact 5by5 Design LLC (586-997-9647) and let us consult with you for that next step….your very own small business website!