Website Design Basics #1

Visual hierarchy

Visual hierarchy is why your eyes follow a certain path on every page you visit on the internet. The proper layout of a website includes the position (high or low on the page), sizes (big or small), visuals (video, images, icons) and contrast (color and white space).

When used deliberately, it guides the visitor’s attention through a series of messages, toward a call to action.

Is your website badly designed? Is it helping your business to grow?

Call or email us at 5by5 Design LLC today and let us help your company’s digital and print marketing work with you, not against you.

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