Web Design Basics #4

Design your website to be a one page scroll for more comprehension.

Answer all your visitors’ questions.

More pixels means more space to answer questions, address objections and add supportive evidence. If the visitor doesn’t find an answer to an important question, they can simply keep moving down the page. Once they are satisfied, they’ll simply stop reading.

You would never cut someone off during a sales meeting and stop answering their questions, would you? That’s all a short page does; it stops answering questions.

Crazy egg They surveyed their audience, discovered their top questions and concerns, and built a tall page that addresses everything.

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The page was 20x longer. The conversion rate for the new website went up by 30%.

Call or email us at 5by5 Design LLC today and let us help your company’s digital and print marketing work for your page visitors.

Content from https://www.orbitmedia.com/blog/web-design-tips/

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