Live Life Credit Union New Logo design
The rebranding process demanded that we create a new, easy-to-read and likeable logo. The Credit Union wanted something that would appeal to both men and women and portray a friendly place to bank. Here are a few of the logo designs that were offered.
Once the final logo design was chosen we explored different colors schemes to get just the right overall “feeling”.
Business Card Design
The next logical step was to create a business card design that was eye catching and yet very readable. Many variations were presented and in the end they came to the decision that each member could choose one of 3 designs. Although they look different the cohesive colors and styles still remain in force.
Quarterly Newsletter Design
The credit union had been using Microsoft Word to create their quarterly newsletter and boy did it need a redo! We again took the familiar look and feel of the established corporate parameters and applied it to the newsletter. The effect was one of brand cohesiveness with an easy-to-read format
Product Sheet Design
The Credit Union needed something that they could send out with monthly statements to current members that alerted them of new services and special deals. They also used these product sheets to hand out or mail to prospective future members.
Social Media Promotion
The same overall style was carried over to all social media outlets being used by the Credit Union. Facebook, Linkedin and Google my Business were all consolidated under control by 5by5 design, to keep consistency and promote the same creativity used in the printed pieces. The postings varied between timely topics, tips, member updates and “1 minute money” videos. Every posting was carried over to the other appropriate media sites to further cross-promote the company effectively.
30 sec Brand clip
1 Minute money tips
Google My Business
The credit union’s website was created by a third party. You can view it here.
Small Business Brand Marketing
Stay tuned for further examples of how to create a brand image for any size business and how market it effectively using print and digital advertising channels.
If you are ready to create a stunning and effective brand for your small, medium or large business, or just refresh and take control of what you already use, contact 5by5 Design LLC. Call us at 586 997-9647, email us at firstname.lastname@example.org or fill out a short contact form today!
We will get you started on the road to new success and help you show the world what your brand can do for them.