In this digital age is print marketing still a viable portion of your overall strategy?
Below are a few reasons why the use of print materials marketing is NOT dead.
Print provides a tactile experience.
An online ad can only be seen on a device. A postcard or brochure can be seen and touched — and the quality of the printed piece speaks to the quality of your business.
Studies continue to show that the average person rarely reads more than a quarter of the text on a web page or targeted email, preferring to scan the content. How ever magazine readers see 90% of all pages in an issue, and will usually pick up a copy of a magazine more than once per day on multiple days, according to Bauer Media.
Print marketing has a high response rate
Believe it or not, direct mail is still used and rather heavily. According to a recent Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy includes BOTH print and digital marketing.
Furthermore, according to PrintIsBig.com, advertisers spent $167 per person on direct mail in 2015, and earned $2,095 — that’s a 1,255 percent return!
In some instances, print truly trumps digital
Hard copy catalogs are still more popular than digital versions, and therefore remain a core marketing strategy for many small, medium and large Macomb County businesses. In fact, 58 per cent of people read catalogues as opposed to the 12 per cent who read online, while other stats indicate that 93 per cent of shoppers will venture to a store after paging through a catalog. It seems that despite our screen-scrolling tendencies, society maintains a firm grip on the tactile experience of the print catalog.
Print is sustainable
What’s old is new again, and in this case, new and old can work together in innovative and powerful ways.
Are you ready to create some effective print marketing pieces?
If your current marketing strategy does not include print, click the help button today!
We can help!
Call 586-997-9647 or click here to send an email, and we will be happy to help you design your next great print marketing piece that will further your company’s success!