A logo is an important part of your company’s brand, and makes a huge impact on any company’s public perception.
It is one of the most important branding investments a business can make.
Do not forget that logos appear on all prominent marketing tools including websites , business cards design, stationery, leaflets, and brochures amongst a host of other marketing collateral. With its wide presence everywhere, your target audiences start associating your logo with the high-end quality of your products and/or services.
Great logos ought to be novel and intelligible to potential clients. There are heaps of decisions for shading, visual components and typography, but when all is said and done, a logo ought to serve as a visual representation, pass on some data about the organization, and be composed in a manner that gives some feeling of importance about the organization or its industry.
Above is a recently designed logo that was created for a Tax/Accounting /Consulting firm, BHZ. They specialize in small/medium business development and wanted a logo that contained a hidden letter that indicated the word “biz”. Many preliminary concepts where presented and then the logo and colors were finalized. The finished business card design is presented here as well.