This is one of the more common problems, if your site looks amateurish, dated or just plain ugly, visitors are going to think less of your brand and its offerings and likely go elsewhere.
Content is Disorganized
Look over your site and ask yourself, ‘Can I get to the content I want in two clicks?’ If not you may want to consider restructuring your site
It Doesn’t Ask Your Visitors To Do Anything
It’s something so simple. When a visitor is reading about your new awesome product or service and is interested in buying it, nothing is more aggravating than not being able to find how to do just that. People like simple, what’s more simple than a big bright button that says ‘buy’ or ‘order now’.
You’re Not Showing Up In Search Results
Take a few minutes and come up with a list (5 to 10 should do it) of terms you would use if you were looking for your product or service. Now use those phrases to see where your site comes up in search results.
If you don’t find yourself on the first couple of pages you have a problem. Time to see if any of those phrases are in your site content.
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Paraphrased form the article at http://pixelgardenstudio.com/page/blog/post/your-website-isnt-doing-its-job–now-what