5 reasons on why proper graphic design can help your small business:
- You only have one chance to make a first impression.
- Design should tell a story and it’s vital that people get an idea for what a business does.
- Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business.
- Effective design should entice and persuade, not just look pretty.
- When businesses don’t take graphic design seriously, they will more than likely go through a design overhaul.
The big takeaway here is that many small business owners do in fact know the value of great design. However, many others have not been educated in its measurables. Knowing these measurable attributes will be one of the differences between a small business growing, remaining stagnant, or failing altogether. And working with the right designer – not the most expensive, just the right one – will help put them over the top.
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Excerpted from an article on fatbassetdesign.com