Is it time to clean house?

The first day of spring is always a reminder that it is time to clean house. But when was the last time you cleaned up your company’s print and digital brand image? Keeping things fresh and up-to-date is always a challenge. Below are just a few ways ...

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Do your customers understand?

The Importance of Features vs Benefits We all love to talk of our company’s features, or our brand new equipment features. This is a big part of presenting your brand image to the public. If you do not talk about your company how will your future and ...

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Perception vs reality

Which do you see? The gold/white dress or the black/blue dress? Perception can shape reality in your clients minds And just as some will see the gold/white or blue/black dress in the image, sometimes your clients perception of your brand does not align with ...

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What is your brand’s story

What’s your Story? Everyone has one. Our stories always tell something about us, our beliefs, what we stand for and where we come from. The same is true for your business image – your brand. What story are you telling? Is your company’s image properly r...

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