Brand Redesign – Case Study continued

Live Life Credit Union New Logo design

The rebranding process demanded that we create a new, easy-to-read and likeable logo. The Credit Union wanted something that would appeal to both men and women and portray a friendly place to bank. Here are a few of the logo designs that were offered.

5by5 logo design macomb county

Once the final logo design was chosen we explored different colors schemes to get just the right overall “feeling”.

5by5 logo design macomb county

Business Card Design

The next logical step was to create a business card design that was eye catching and yet very readable. Many variations were presented and in the end they came to the decision that each member could choose one of 3 designs. Although they look different the cohesive colors and styles still remain in force.

5by5 business card design macomb county

Quarterly Newsletter Design

The credit union had been using Microsoft Word to create their quarterly newsletter and boy did it need a redo! We again took the familiar look and feel of the established corporate parameters and applied it to the newsletter. The effect was one of brand cohesiveness with an easy-to-read format

5by5 newsletter design macomb county

Product Sheet Design

The Credit Union needed something that they could send out with monthly statements to current members that alerted them of new services and special deals. They also used these product sheets to hand out or mail to prospective future members.

5by5 design product sheet graphic design Macomb County

Social Media Promotion

The same overall style was carried over to all social media outlets being used by the Credit Union. Facebook, Linkedin and Google my Business were all consolidated under control by 5by5 design, to keep consistency and promote the same creativity used in the printed pieces. The postings varied between timely topics, tips, member updates and “1 minute money” videos. Every posting was carried over to the other appropriate media sites to further cross-promote the company effectively.

Facebook

5by5 design FB postings graphic design Macomb County

30 sec Brand clip

small business brand videos

1 Minute money tips

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Google My Business

5by5 design google my business postings graphic design Macomb County

Website

The credit union’s website was created by a third party. You can view it here.

Small Business Brand Marketing

Stay tuned for further examples of how to create a brand image for any size business and how market it effectively using print and digital advertising channels.
If you are ready to create a stunning and effective brand for your small, medium or large business, or just refresh and take control of what you already use, contact 5by5 Design LLC. Call us at 586 997-9647, email us at dkelly@5by5dzign.com or fill out a short contact form today!

We will get you started on the road to new success and help you show the world what your brand can do for them.

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Remember . . .we make creative easy!