6 easy SEO things to do to help your web page rankings
1 – 75% of SEO is off-page and 25% is on-page
There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for. These elements are known as off-page (on someone else’s site) and on-page (your site).
First make your content relevant by including the words you are hoping to rank for in key areas of your pages. Secondly you want to create content others want to link to. Search engines view these links as “votes” telling the search engines that your site is a valuable one for people searching for an answer.
2 – 91% of Internet users (in the US) search every month
Search on the web is the first place most new or potential customers will first find out about you. If you are not optimizing and promoting your site, you do not exist in their minds.
3 – Page titles are the most important on-page element after content
The biggest mistake most websites make is not having an effective page title. As the second most important on-page SEO element (after relevant content), it is essential to have a targeted page title.
4 – Great meta descriptions under 155 characters increase click through rates
The meta description is the brief content that shows up underneath a link on search results. It’s there to entice the viewer and give them an idea of what’s coming when they click. Thus, a tempting meta description will increase clicks even though it does not influence your rank in the search results.
Make your meta description snappy because there is a 155 character maximum before Google will cut it off with ellipses.
5 – The top 5 results get 75% of the clicks
In the search engine world, the top 5 results get 75.7% of the clicks so focus your efforts on a few valuable words and build content around those terms. Don’t spread yourself too thin or you’ll find yourself the jack of all trades and master of none.
6 – Google+ is the highest correlated social factor for SEO ranking
As social media has become a larger form of communication, search engines have begun to factor your social network in to the results you see. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. What this means is that you should connect to people who are influential on the words and topics you want to rank for. If they share, like and most importantly +1 your content on Google+, it will be more likely to show up for other searchers.
Moz notes that Google+ is the highest correlated factor to SEO. The end result is clear: social influences search.
If your host provider or web designer is not using these techniques….your web traffic is suffering!