Does your company have a specific target audience? Do you have a well thought out marketing plan?
Perhaps you started your business, based on hard work and a great product, and you’ve done alright. But now you’ve established yourself and want to grab a bigger market share. If so, now is the time for a proper marketing plan.
The term “Marketing Plan” is always spoken of but it’s sad how many businesses don’t have one. It is a vital aspect of any business and a concise marketing plan is paramount. A business cannot really get off the ground until they sell something and a marketing plan is about figuring out how sales will be made. Developing a good plan is a way to overcome your shortcomings and increase your business’s income. Which in turn means your business will be successful. This is why a solid marketing plan is a MUST.
Briefly, you must make sure that you have the answers to the 5 basic marketing questions . . .
The 5 Keys of Marketing Strategy
- Who is your narrowly defined target customer?
- In which category does your business exist?
- What is your unique benefit?
- Who is your real competition?
- How are you clearly different from your competitors?
If none of these points hit home with you, or you have no clear cut answers, then you need a marketing review.
We will make a comprehensive analysis of your business and product, evaluate the findings and come back with a plan that fits your business. And get you on the way to greater success.
What are you waiting for? Contact us today at click here or call 586-997-9647 and let’s get started!