Are your branding and marketing efforts not working?
Perhaps you started your business, based on hard work and a great product, and you’ve done alright. But now you’ve established yourself and want to grab a bigger market share. If so, now is the time for a proper brand and marketing effort.
Marketing unearths and activates buyers. Branding makes loyal customers.
Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing has been introduced and established. It’s what sticks in your mind associated with a product, service, or company.
Here are five steps that get your company the branding your deserve!
1. Acquire market research
Are customers aware of your brand?
How are you perceived in the market?
How do customers view your brand compared with others?
2. What is your unique value proposition?
Your brand is your promise to the customer. So it’s important you develop a brand that conveys a unique value proposition to customers—something that stands out. Think about why your customers choose you over the competition. Are your products more dependable? Do they have a longer life? Or are they less expensive than others in the market?
3. Choose a brand name that delivers your message clearly
Once you have identified your customers’ needs and desires, it’s time to choose a brand name to deliver that message clearly. For example, consider giving each product or service offering a different brand identity, as opposed to simply repeating the company’s name.
4. Create an emotional connection
90% of communication is non-verbal. Smart marketers have long known that businesses can vastly improve brand effectiveness if, in addition to a good name, they evoke appropriate emotions.
5. Deliver consistent communications
Once a company has developed an effective brand and corporate identity strategy, it must be implemented consistently through every “point of contact” with customers, including in advertising, signage, public relations efforts and so on.
Click below for an example of branding using these 5 steps
Ready to change your company’s brand?
We will sit down with you and establish your business’s vision, capabilities and image . . . your brand, then we can develop an all encompassing format/look for the marketing and communication that is used online and in print.
5by5 Design will make your brand and marketing consistent, impactful and recognizable and get you on the way to greater success.
What are you waiting for? Contact us today at click here or call 586-997-9647 and let’s get started!