8 questions to ask yourself when reviewing your current website….
1) Does your website have a professional appearance?
Your website design needs to look professional. Unless you are an experienced website designer, you should hire one to design a website for your company.
2) Does your website provide ‘real’ content?
The endless sales pitch approach is vastly overdone and an instant turn-off for visitors. People come to your business website to see information about your business, and your products and/or services. So provide more relevant, additional content for them.
3) Does your website make it easy for people to do business with you?
Somewhere on your website, you need to have a page that has your full contact information, including your mailing address and your phone number(s).
4) If you have an ecommerce site, do you provide adequate online payment options for your customers?
If you want people to buy your product, you have to make it easy for them. Invest in a good shopping cart, and make sure that you offer payment options such as credit cards and other online payment options, such as PayPal.
5) If you’re selling a product or service online, does your website address your visitor’s security concerns?
Customers are concerned about transmitting personal information, such as credit card numbers, over the Web.
6) Have you built SEO into your site’s pages?
Now that your site perfectly represents your business, and the products you offer in a way that makes doing business with your company attractive. What’s next? How do you show prospective customers the path to your business website’s online door? Primarily through good search engine placement, which means spending time on search engine optimization.
7) Have you integrated social media into your website?
Now days most business websites are integrated with social media. Having a social media presence on Facebook, Twitter, LinkedIn, etc. adds further legitimacy to your business and drive more traffic to your business website.
8) Does your small business website have adequate web hosting?
While there are some free web hosts out there, many visitors will turn up their nose at your site when they see that your business is using one. Most free hosting services do not allow you to use your own domain name so if your company name is Acme Inc. your website url will be a subfolder of the provider-supplied domain name, e.g. www.freehosting.com/acme.
If any of these 8 tips raise a red flag on your current small business website, we can help you get them fixed. Call 586-997-9647 or fill out the contact form and we will make your website work for you!
The above content was paraphrased from a blog by By Susan Ward