How to make your good website even better!
Creating a business website was the first step in getting new clients and recognition. Now is the time to make it even better and more accessible for your visitors.
1. What value do you bring to your visitors?
If you target client is looking for laminate floor installation for example, and you offer that, you should state that right away. This is what is meant by a value proposition. What value does your company offer to your future client. If they’re able to find that right way in your website, they’re more likely to engage with it, and end up emailing or calling you.
2. Your call to action
On most sites you will see lots of information about the company’s services or specials, but give little to no hint on how to proceed to get those services or specials. Always make sure you have a call to action.
A call to action is usually a link, or button, that they can click to get a special offer or simply lead to a contact form, for them to email you, or a phone number they can call to do so.
3. Add a testimonials section
Another feature that can make a good website even better is a testimonial section. People want social proof, social media has become a go-to place for recommendations and reviews. Trust is one of the most difficult things for a business to obtain, but once you have it, it becomes much easier to get new clients.
Don’t be shy about asking your existing customers for testimonials to add to your website. Most of them should have something great to say about your product or service. Get into the habit of asking for one before you close a project, or after you’ve shipped your product.
4. Use white space correctly
White space is the blank area around your content. Adding white space around our titles can increase user attention as much as 20% according to one of the premier websites that studies user behavior. By de-cluttering your website and adding more white space, visitors are able to digest your information more easily.
5. Use high quality images
Lastly, when it comes to building a good website, don’t be cheap! Don’t just pull off whatever images you can find on the internet. Like they say you get what you pay for. And if you are able use your very own photos of your business product or service provided. Just make sure they are good quality images.
What are you waiting for? Contact us today! Click here or call 586-997-9647 and let’s make your website design shine!